WHAT IS A NONPROFIT WEBSITE?

Your nonprofit website is an online doorway to your organization, enabling you to raise awareness about your mission and encourage your community to get involved. It provides a centralized hub for donors, volunteers, staff members, communities, partners, and funders to engage with you.

While for-profit websites focus on building a customer base for a tangible product or service, nonprofit websites build communities of support for the intangible causes that create positive change in the world. Your website serves as a gateway for inspiration—a platform to share the work, stories, and impact that spark connections and provide clear pathways to action.

WEBSITE DESIGN PROCESS

To craft a brand identity for your nonprofit and design a logo that effectively reflects that identity, the Loop team guides you through a thoughtful and fun process that includes these steps:

DISCOVERY

We begin by engaging your team and community to learn about your audiences, purpose, mission, personality and needs. Interactive surveys and group conversations help us find the heart of your non-profit organization’s brand, bringing the brand essence and values to the surface. Visual direction activities hone in on your unique design aesthetic and align to form a brand brief, setting the strategy for the work ahead.

BRAND CONCEPTS

Building on insight from the discovery activities, our team will get creative. We will explore various visual approaches to meet your needs through brand concepts, including logo designs, accessible colour palettes, typography systems, iconography and other graphic elements. We will come together to share, refine and build upon a chosen concept, developing it into a fulsome identity concept uniquely authentic and reflective of your organization.

BRAND GUIDE

The brand guide is your one-stop shop for all newly developed assets and their guidelines. The guide will help you apply your brand everywhere, from your organization’s Instagram feed to a funding deck and even next year’s annual report (we can help with that too)! The brand guide is accompanied by a digital asset directory you can easily share with your team.

ROLLOUT

Applying your new brand to every touchpoint in your non-profit organization can be daunting. As partners, we’ve got you covered and can help you devise a plan for communicating your brand with your community and develop the templates, materials and collateral you need to ensure a consistent look and feel from day one.

START DESIGNING YOUR WEBSITE

WHAT YOU GET

  • Discovery activities
  • Brand brief
  • Logo design
  • Colour palette, typography, icons, graphics
  • Detailed brand guidelines
  • Assets directory
  • Optional brand collateral, including business cards, stationery, pitch decks, presentations, infographics, and social media post templates

TIMEFRAME

  • Development: 3 months
  • Collateral creation: as needed